The Power Of An Image.
There have been a few times in my photography career where I have been truly amazed by the impact one of images have had.
It’s a sad reality that most people don’t realise the impact imagery has on them / us and how it impacts the perception of the world around us.
That in turn leads to the devaluation of photography in general.
Then there’s AI too these days.
But I’m getting sidetracked, where was I?
Ah, yes, the impact of images.
Real ones, ffs.
Take the image up top, for instance.
It’s of my mate Alex, a wine maker, thoughtfully walking through and inspecting one of the vineyards he harvests from.
Made on a whim, that image was.
But that’s the beauty of it.
It oozes authenticity.
Attention to detail.
Hand made quality.
Which is what his winemaking is all about.
That image?
It has been all around the world in various publications.
It’s the hero image of his website.
Wine merchants use it to market their wine tasting events.
Why?
Impact.
Of a simple photograph.
The unfortunate thing is these days there is so much noise out there in terms of imagery that we have become largely desensitised in a way.
Most of it is average.
At best.
But every now and then one stops us in our tracks.
No, photograph-purpose fit (I just made that up).
It doesn't happen often, so I enjoy it when it does.
I hope you do the same with whatever you’re passionate about.
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That’s it for this week!
Any interesting stories or thoughts to add?
Simply hit reply and let me know / comment below (so we can all benefit).
Have a great week!
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Until next time ✌🏽.
Cornelius
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Precious conscious thoughts...and imagery....